Longboi - Dachshund Clothing and Accessories.
This project was for the launch of a new line of clothing for Longboi. This project was designed to create imagery for social media advertising as well as e-store marketing.
Behind the Concept
Longboi is a clothing brand specializing in creating items for dachshund dogs. The idea of this shoot was to capture the newest items Longboi was launching for owners to wear alongside the items they've bought for their pets. Many of these items were outwear peices designed for owners to wear while they walked their dogs. The location and overall aesthetic was chosen to reflect that activity.
- Representation: Represent the brand and the new products
- Expand: Expand the brand's product line to include clothing for dog owners.
- Inspire: Inspire customers to purchase clothing for themselves to match their dogs.
The Result
The result was a series of images used to promote the launch of these new clothing peices. These images were used on social media as well as their store page.
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